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Category: Cover Letter FAQ

How do I write a cover letter that actually gets read?

Most cover letters are generic and get ignored, but a great cover letter can differentiate you from identical-looking resumes. Start with a compelling opening that shows you’ve researched the company and role: ‘As a lifelong advocate for sustainable practices, I was thrilled to see your opening for Environmental Program Manager.’ Skip ‘I am writing to apply for’ – they know why you’re writing. Structure your letter in three parts: First paragraph establishes who you are and why you’re excited about this specific role. Middle paragraph(s) provide 2-3 concrete examples of relevant achievements that directly address the job requirements – use the job description as a guide. Final paragraph reiterates your interest and includes a call to action. Keep it to one page, 3-4 paragraphs maximum. Write in a professional but conversational tone – you’re a human talking to another human. Show don’t tell: instead of saying ‘I’m a creative problem-solver,’ describe a time you solved a specific problem creatively. Quantify your achievements just like in your resume. Address the letter to a specific person when possible. Most importantly, customize every cover letter – never send the same letter twice. Generic cover letters are worse than no cover letter.

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Related: cover letter, job application, personalized letter, cover letter writing, application strategy